Privacy policy
Privacy Policy
Welcome to The Furee (“we,” “us,” or “our”). We operate the website https://thefuree.com/ (the “Website”), where we offer fur apparel, fur coats, fur collars, fur shawls, and related products for retail and wholesale customers.
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our Website, create an account, place an order, contact us, subscribe to our communications, or otherwise interact with our services.
By using our Website, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for specific data processing activities, we will obtain that consent separately.
1. Information We Collect
We may collect the following categories of information, depending on how you interact with our Website.
1.1 Personal Information You Provide
When you create an account, place an order, contact us, or subscribe to our communications, we may collect:
Contact information: Your name, email address, telephone number, billing address, shipping address, and country or region.
Account information: Your username, account preferences, and authentication information.
Order information: Products purchased, product options, quantities, order history, transaction references, and delivery preferences.
Payment information: Payment method, payment status, billing details, and transaction identifiers. Payment card information may be collected and processed directly by third-party payment providers rather than stored by us.
Customer service information: Messages, inquiries, product requests, return or refund requests, and other information you choose to provide.
Wholesale and business information: Company name, business contact details, purchase quantities, and other information relevant to wholesale inquiries or business transactions.
Marketing preferences: Your email subscription status, communication preferences, and consent records where applicable.
Please provide only the information necessary to complete your requested transaction or service.
1.2 Information Collected Automatically
When you visit our Website, certain information may be collected automatically, including:
IP address and approximate location derived from your IP address.
Browser type, operating system, device type, and language settings.
Pages visited, products viewed, links clicked, and time spent on our Website.
Referral URLs and information about how you arrived at our Website.
Website performance, diagnostic, and security information.
Cookie identifiers and similar online tracking information, where permitted.
We use this information to operate the Website, understand customer interests, improve our services, prevent fraud, and evaluate website performance.
1.3 Cookies and Similar Technologies
Our Website may use cookies, pixels, tags, and similar technologies to support essential website functions, remember preferences, maintain shopping carts, analyze traffic, and, where enabled, measure advertising effectiveness.
Cookies may be categorized as:
Essential cookies: Necessary for core website functions, such as account access, shopping cart operation, checkout, and security.
Preference cookies: Used to remember your selected settings and preferences.
Analytics cookies: Used to understand how visitors interact with our Website and to improve its performance.
Advertising cookies: Used, where enabled and permitted, to measure advertising campaigns or provide more relevant advertising.
Where required by law, we will request your consent before placing non-essential cookies or using similar tracking technologies.
You may manage your cookie preferences through an available cookie consent tool or your browser settings. Blocking certain cookies may affect the functionality of some Website features.
1.4 Information from Third Parties
We may receive information about you from third parties when necessary to provide our services, including:
Payment processors and payment service providers.
Shipping companies, logistics providers, and customs service providers.
Website hosting, security, analytics, and technical service providers.
Advertising or social media platforms, where applicable and permitted.
Fraud prevention providers and other parties involved in processing your transactions.
We handle such information in accordance with this Privacy Policy and applicable law.
2. How We Use Your Information
We may use your personal information for the following purposes:
2.1 Order Processing and Fulfillment
To process payments, confirm orders, prepare and ship products, arrange delivery, provide tracking information, handle customs documentation where necessary, and manage returns, exchanges, and refunds.
2.2 Account and Customer Support
To create and maintain customer accounts, respond to inquiries, provide product information, resolve complaints, and assist with order-related issues.
2.3 Wholesale and Business Services
To respond to wholesale inquiries, prepare quotations, communicate about bulk orders, coordinate product availability, and manage business relationships.
2.4 Website Operation and Improvement
To maintain the security and functionality of our Website, diagnose technical issues, improve product pages and shopping experiences, analyze usage trends, and develop new services.
2.5 Marketing and Promotions
Where permitted by applicable law and subject to your preferences, we may use your contact information to send newsletters, product updates, special offers, seasonal promotions, and other marketing communications.
You may unsubscribe from promotional emails at any time by clicking the unsubscribe link in the email or contacting us.
2.6 Security and Fraud Prevention
To detect and investigate suspicious transactions, prevent unauthorized access, protect customers and our business, and maintain the integrity of our Website.
2.7 Legal and Regulatory Compliance
To comply with applicable laws, regulations, tax obligations, customs requirements, lawful requests, and other legal obligations, and to establish, exercise, or defend legal claims when necessary.
3. Legal Bases for Processing
Where applicable data protection laws require a legal basis for processing personal information, we may rely on one or more of the following:
Contract: Processing necessary to fulfill an order, provide requested services, or take steps at your request before entering into a contract.
Consent: Processing based on your consent, such as certain marketing communications or non-essential cookies where consent is required.
Legitimate interests: Processing necessary for purposes such as website security, fraud prevention, service improvement, and customer relationship management, provided your rights do not override those interests.
Legal obligations: Processing necessary to comply with applicable laws and regulatory requirements.
Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
4. How We Share Your Information
We do not disclose personal information indiscriminately. We may share it with the following categories of recipients when necessary for the purposes described in this Privacy Policy.
4.1 Service Providers
We may share information with trusted service providers that support our business, including:
Website hosting and technical service providers.
Payment processors and fraud prevention providers.
Shipping carriers, freight forwarders, and customs brokers.
Customer support, email delivery, and communication service providers.
Analytics and advertising service providers, where applicable.
These providers may process personal information on our behalf or as otherwise described in their own privacy policies and applicable agreements.
4.2 Payment Processing
Payments made through our Website may be processed by third-party payment providers. Your payment information may be subject to the privacy policies and terms of those providers.
We do not intend to store complete payment card numbers or card security codes on our own systems when payment processing is handled by a third-party provider.
4.3 Shipping and Customs
To fulfill international orders, we may share necessary information with shipping companies, freight forwarders, customs brokers, and relevant authorities. This information may include your name, delivery address, telephone number, order details, and other documentation required for shipping, import, export, or customs clearance.
4.4 Legal Requirements and Protection
We may disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, enforce our terms, protect our rights and property, investigate fraud, or protect the safety of our customers or others.
4.5 Business Transfers
If our business or a portion of our assets is involved in a merger, acquisition, restructuring, financing, or sale, personal information may be transferred as part of that transaction, subject to applicable legal requirements.
4.6 With Your Consent
We may share your personal information for other purposes when you have been informed and have provided consent where required.
We do not authorize third parties to use personal information obtained from us for unrelated purposes unless permitted by law or otherwise disclosed to you.
5. International Data Transfers
The Furee serves customers in different countries and may work with service providers located in countries other than your own.
As a result, your personal information may be transferred to, stored in, or processed in another country, including countries where data protection laws may differ from those in your jurisdiction.
Where required by applicable law, we will implement appropriate safeguards for international transfers, such as applicable contractual protections or other legally recognized transfer mechanisms.
By using our services, you acknowledge that international processing may be necessary to fulfill your orders and provide the services you request. Any consent required by law will be obtained separately where appropriate.
6. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, completing transactions, maintaining business records, resolving disputes, preventing fraud, and complying with legal obligations.
Retention periods may vary depending on the type of information and the applicable legal requirements.
When personal information is no longer required, we will take reasonable steps to delete it, anonymize it, or securely dispose of it, subject to applicable law and legitimate recordkeeping requirements.
7. Data Security
We implement reasonable technical, administrative, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, and misuse.
These measures may include access controls, security monitoring, secure data transmission, and the use of reputable third-party service providers.
However, no method of transmitting or storing information over the internet is completely secure. We cannot guarantee absolute security, and you use our Website at your own risk.
If a personal data breach occurs, we will take appropriate steps and provide notifications where required by applicable law.
8. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information.
These rights may include:
Right to access: Request information about the personal information we hold about you.
Right to correction: Request correction of inaccurate or incomplete information.
Right to deletion: Request deletion of personal information, subject to applicable exceptions.
Right to data portability: Request a copy of certain information in a portable format where applicable.
Right to restrict processing: Request that we limit certain processing activities where legally available.
Right to object: Object to certain processing based on legitimate interests or to direct marketing.
Right to withdraw consent: Withdraw consent where processing is based on consent.
Right to opt out: Where applicable, opt out of certain targeted advertising, sales, or sharing of personal information as defined by relevant privacy laws.
Right to appeal: Where provided by applicable law, appeal a decision concerning your privacy request.
Right to complain: Lodge a complaint with the relevant data protection authority where applicable.
To exercise your rights, please contact us using the details in the “Contact Us” section below.
We may need to verify your identity before processing certain requests. We will respond within the time limits required by applicable law.
Some requests may be subject to legal exceptions, including obligations to retain transaction records or information necessary to complete an order, resolve a dispute, or comply with the law.
We will not unlawfully discriminate against you for exercising privacy rights available to you.
9. Additional Information for California Residents
If you reside in California, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), may provide you with additional rights, depending on whether the law applies to our business.
9.1 Categories of Personal Information
Depending on your interactions with our Website, we may collect categories of personal information such as:
Identifiers, including names, email addresses, telephone numbers, IP addresses, and account identifiers.
Customer records, including billing and shipping information.
Commercial information, including purchase history and product preferences.
Internet or electronic network activity, including browsing and interaction data.
Approximate geolocation derived from IP addresses.
Inferences drawn from interactions with our Website, where applicable.
We collect and use these categories for the purposes described in this Privacy Policy.
9.2 Sale and Sharing of Personal Information
We do not sell personal information for money.
However, certain uses of third-party advertising cookies or similar technologies may constitute “sharing” for cross-context behavioral advertising, or may otherwise be treated as a sale or sharing under applicable privacy laws.
Where required, we will provide an appropriate mechanism for you to opt out of such activities.
9.3 California Privacy Requests
Subject to applicable law, eligible California residents may request access to, correction of, or deletion of their personal information and may opt out of certain sales or sharing activities.
You may submit a request by contacting us at service@thefuree.com.
If we offer a recognized opt-out preference signal, such as the Global Privacy Control (GPC), we will process it as required by applicable law.
We will verify and respond to requests in accordance with applicable legal requirements.
10. European Economic Area and United Kingdom Residents
If you are located in the European Economic Area (EEA) or the United Kingdom, applicable data protection laws, including the GDPR or UK GDPR, may provide additional rights.
Subject to applicable law, you may have the right to access, correct, erase, restrict, or port your personal information, object to certain processing, and withdraw consent.
You may also have the right to lodge a complaint with your local data protection supervisory authority.
Where we transfer personal information outside the EEA or United Kingdom, we will implement appropriate safeguards where required by law.
You may contact us using the details below to exercise your rights or ask questions about our processing of personal information.
11. Children's Privacy
Our Website is intended for a general shopping audience and is not directed to children under the age of 13.
We do not knowingly collect personal information online from children under 13 without legally required authorization. Where applicable law establishes a higher age threshold or additional requirements, we will follow those requirements.
If we learn that we have collected personal information from a child in circumstances where collection was not permitted, we will take appropriate steps to delete the information or otherwise address the issue in accordance with applicable law.
If you believe a child has provided personal information to us, please contact us at service@thefuree.com.
12. Third-Party Websites and Services
Our Website may contain links to third-party websites, payment services, social media platforms, or other external services.
We do not control the privacy practices, security, or content of those third parties. If you access their websites or services, their own privacy policies and terms may apply.
We encourage you to review the relevant privacy policies before providing personal information to third parties.
13. Email Marketing and Communications
If you subscribe to our newsletter or otherwise agree to receive promotional communications, we may send you information about new products, special offers, seasonal collections, and other updates related to The Furee.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting service@thefuree.com.
Even if you opt out of promotional communications, we may still send non-promotional messages necessary to complete transactions, provide order updates, address customer service requests, or meet legal obligations.
Where applicable law requires consent for electronic marketing, we will obtain that consent before sending the relevant communications.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, Website features, service providers, or applicable legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this page. Where required by law, we will provide additional notice or obtain consent for material changes.
We encourage you to review this page periodically to stay informed about how we protect your personal information.
15. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance with your personal information, please contact us:
Website: https://thefuree.com/
Email: service@thefuree.com
We will make reasonable efforts to respond to your inquiry within the time required by applicable law.
Thank you for choosing The Furee. We value your trust and are committed to handling your personal information responsibly.